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Radio Advertising!

Radio Advertising!

The Advantages of Radio Advertising

1. Reach a Large Group of People
Just like television, radio advertising has the ability to reach a very large group of people at the same time. You also have the ability to choose what station your advertisement plays on, which allows you to effectively choose your target audience. This is one of the most helpful qualities that radio advertising has to offer.

2. It’s Must More Affordable
There is much less that goes into a radio advertisement then, say, a television commercial. You save a large amount of money on avoiding expensive camera equipment, wardrobes, sets, actors, ect. While you save money on the commercial itself, you also save quite a bit of money on the actual time you invest in to play your ad. A radio time slot is much more affordable than a television time slot.

3. You Can Produce Quickly
It can take weeks of work to put together a commercial for television, but when it comes to radio, you can turn them out fairly quick. You even have the ability to make multiple ads at the same time, and use them for different networks or days. This allows you to keep your advertisements fresh and interesting, drawing in more listeners.

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January 13th, 2018

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